Week 7 Communication designing semiotics

18 March 2020

Logo design

Today was our first online lecture and it was very interesting. I liked how everyone turned up on time.
Today I learnt about how creative brief can be translated into brand identity.

Explorations using the key tool of morphology.

The major take on of today’s lecture was that In order to create a brand identity, we need to focus on key holders- parents, kinds, teachers.

It is important to standardize the experience in terms of Brand visual and verbal tonality across the life cycle.

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