Logo design.
Brand personality.
The caregiver:-
Mission: Protect others from harm. Make them feel cared for.
Values: Altruism. Compassion. Patience. Empathy.
Personality attributes: Caring. Generous. Optimistic. Friendly. Handholding. Competent.
Typical Caregiver Brands: Persil. Procter & Gamble. Johnson & Johnson. Volvo.
The ruler:-
Goal: To create a prosperous, successful community
Strategy: To exercise power
Greatest Fear: Chaos and being overthrown
Personalities: Peacemaker, Powerbroker, Conductor
Key Attributes: Manager, Organiser, Productive, Confidence, Responsible, Role Model, The boss, The leader.
The creator:-
Goal: To realise a vision
Strategy: To develop artistic control and skill
Greatest Fear: Mediocre vision or execution
Personalities: Artisan, Innovator, Inventor
Key Attributes: Innovative, Imaginative, Creative, Artistic, Experimental, Willing to take risks, Ambitious, Desire to turn ideas into Reality, Inventor, Musician, Writer or Dreamer.
The innocent:-
Goal: To be happy
Strategy: To do things right
Greatest Fear: To come across boring
Personalities: Traditionalist, Optimist, Cheerleader
Key Attributes: Wholesome, Pure, Forgiving, Trusting, Honest, Happy, Optimistic, Simple.
The sage:-
Goal: To use intelligence and wisdom to understand the world
Strategy: Seek out information and knowledge
Greatest Fear: Being misled or ignored
Personalities: Expert/Guru, Investigator, Mento
Key Attributes: Expert, Thinker, Philosopher, Reflective, Advisor, Teacher, Confident, In-control, Wisdom, Intelligence, Planner
The explorer:-
Goal: To experience a more authentic and fulfilling life
Strategy: To journey, seek and experience new things
Greatest Fear: To be trapped and conform
Personalities: Individualist, Seeker, Trailblazer
Key Attributes: Adventurous, Wanderer, Restless, Independent, Self-Directed, Self-sufficient and Values freedom
The hero:-
Goal: Expert mastery in a way that improves the world
Strategy: To be as strong and competent as possible
Greatest Fear: Vulnerability and weakness
Personalities: Competitor, Achiever, Coach
Key Attributes: Warrior, Competitive, Aggressive, Winner, Principled, Idealist, Challenge, Courageous and Proud
The magician:-
Goal: To make dreams come true
Strategy: Develop a vision and live by it
Greatest Fear: Negative consequences
Personalities: The Envisioner, Healer, Catalyst
Key Attributes: The visionary, Inventor, Spiritual, Values magical moments, Charismatic Leader, Holistic
The rebel:-
Goal: To overturn what isn’t working
Strategy: Disrupt, Destroy or Shock
Greatest Fear: To be powerless
Personalities: The Troubleshooter, Game Changer, The Challenger
Key Attributes: Rebellious, Shocking, Outrageous, Disruptive, Feared, Powerful, Counter-cultural, Liberated, Radical Freedom
The everyman:-
Goal: To belong
Strategy: Be down-to-earth and develop solid virtues
Greatest Fear: To be left out or stand out from the crowd
Personalities: Realist, Democrat, Comrade
Key Attributes: Everyday functionality , Honesty, Dependable, not pretentious, straight shooter, people-oriented.
The Jester:-
Strategy: To live in the moment and not be too serious
Key Attributes: Joker, Playful, carefree, Joyful, Original, Teaser and Foolish
Greatest Fear: To come across boring
Personalities: Comedian, Practical Joker.
The lover:-
Goal: To be in a relationship with the people, work and surroundings.
Strategy: To become more and more physically and emotionally attractive
Key Attributes: Seek true love, Intimacy, Sensuality, Passionate, Sexy, Seductive, Erotic, Seek pleasure, To indulge, Follow emotions.
Greatest Fear: Being alone or feeling unwanted
Personalities: Harmoniser, Connector, Partner
So I learnt about the goal, key attributes, fear and personality of all kinds of brand personality. We also moved on further to make a logo on Halt.
Sir gave us some reference for the type face and colours to be used.
Glorious messđź’• 