Week 5 communication designing semiotics

Different Logo aspects.

Emblem

A singular unit as an identity.

Like shields, stamps, almost creating a cult of sorts.

Eg: Taco bell, LG, FedEx

Monogram

Identities where the abbreviation becomes the hero. It adds the character of the category.

Eg: Starbucks, FedEx ,tacobell

Logo type

Identities where a minimal yet smart tweak in the type of the symbol sends out the story of the brand.

Eg: Starbucks, LG, tacobell

A logo has to be simple, scalable, memorable, can be impractical, versatile, relevant.

In today’s class what I learnt was, whenever a client approaches you for the logo design, listen to the client brief, ask them relevant questions, do your research, know about the brand strategy, complete the ideation ( word/visual mapping and sketching), before final execution and presentation.

Mind mapping is the first step to start your logo design.

Creative brief for brand identity.

Name of the brand: HALT

Background:

1) category and brand and product offering.

2) what is the task at hand?

Creating a new brand identity.

Consumer.

Who are we speaking to? Target consumer (primary/secondary)?

Brand.

What will be the key brand proposition or USP?

Key differentiation.

Can you describe the brand in one line?

Desired response/ imagery

What is intended brand imagery?

(Premium, mass premium, Luxury, mass)

Deliverables.

Logo, colour pallete, typeface, stationery, any other element of your choice.

Using all these key points, I have made a mind map on peppermint.

Halt to bad breath.

Sir liked this idea, but he told us not to restrict our thinking only to the peppermint brand. So I am planning to add some more brand identities and use all the basics to make another mind map.