Week 2 imaging

9 August 2019
We learnt the concept of gestalt effect.

Gestalt effect:-

1.proximity–

when different elements laid out close to each other they are perceived to be belonging to the same group. It says that elements that are closer together are perceived to be more related than elements that are farther apart.

Example:

Unilever logo, ibm logo

2.similarity-

Things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.

Example:

MOCA

sun logo

☆As with similarity, proximity helps us organize objects by their relatedness to other objects.

Similar shapes

3.closure –

Ability of brain to complete a shape even when it isnt closed

Example:

Ontario soccer

FedEx

4.multistability-

Ability to see two different things.

Example:-

spartan logo

snooty peacock

5.continuity-

Example:cocacola.

6.figure and ground relationship:-

Figure–ground organization is a type of perceptual grouping which is a vital necessity for recognizing objects through vision. In Gestalt effect it is known as identifying a figure from the background.

example:-

Print on a printed paper are seen as the “figure” and the white sheet as the “background”.